The article focuses on the problems of evolution of the development of the society from the Industrial to Post-Industrial (Information) one. This evolution has transformed traditional view on the essence and nature of labour, on the role of human factor in manufacturing process. The need to further develop the forms and methods of work motivation with an emphasis on post-materialistic values is set out in the article.

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The article examines the international experience of massive open online courses (MOOCs) providers regarding the development and implementation of various monetization models, which are the main source of their financial support. The authors systematize and conduct comparative analysis of the traditional and hybrid business models of the largest educational online providers: Coursera, Edx and Udacity. It is determined that for all online providers it is characteristic to charge a subscription for courses or their separate specialization. It has been established that the list of the most common traditional ways of receiving revenue by the providers includes: the opportunity to get funds from the implementation and increase of the number of specialist programs, the use of various models of "freemium" and syndication, the provision of certificates, and cooperation with employers who are willing to pay for access to information about the students’ academic performance.
It has been shown that the greatest successes in this financial segment have been achieved by Coursera and Udacity, with an annual demand of 1,000 students. In order to facilitate the placement of graduates who successfully passed the examinations, Udacity's leadership has launched the Job Placement Program, which has made profiles of the best students available to interested employers, including Bank of America, Facebook, Google, Twitter, TrialPay, Bu.mp and Greylock Venture Partners. The most profitable are the ones related to the development of courses for the corporate sector and the sale of certified master's programs.
It has been found that additional sources of revenue include funds from advertising, collaboration with Amazon and creation of own online stores, as in the case of Coursera. Particular attention is paid to hybrid models of monetization, which are designed to solve business problems and bring benefits on the market for providers of MOOCs and their university partners. It has been substantiated that in order to encourage a greater number of students the most prominent providers resort to financial discounts for early completion of the course and for students from low-income families. The article shows that it is possible for individuals who act as teachers to monetize their own experience, which can earn tens of thousands of dollars.

Keywords: massive open online courses (MOOCs), educational start-up, honor code certificate, freemium model, screening technologies, specialized programs

The article examines theoretical and practical aspects of interconnection between national wealth and human capital. The nature of human capital and its economic content has been determined. A historical and economic analysis of human capital theory formation, as well as methods for assessing its value as a part of national wealth, was carried out. The authors’ category \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"human capital\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" was formed on the basis of generalization of theoretical approaches to human capital definition. Human capital is established to be the main value of modern society, the main component of national wealth, which means not only innate human abilities, knowledge, skills and experience, but also ability, as well as the opportunity provided by the state for lifelong learning and improvement in particular professional field. It has been proved that meritocratic values and principles of social justice play important role in human capital development, as well as the economic, political and social agents’ perception of the mechanisms that ensure sustainable economic development, production growth and reduction of economic inequality. It was found that different approaches to understanding the essence of human capital have direct influence on the methods for its estimation. Special attention is paid to new approaches of human capital assessment as a component of national wealth, in particular, the World Bank human capital and wealth accounting approaches. On the basis of economic and statistical analysis of the components, as well as growth dynamics of national wealth of different groups of countries, the authors concluded that the level of human capital investment depends on the type of economic development and country’s strategic economic priorities. The review of national wealth dynamics in selected Asian countries for 1995–2014 has shown that productive capital accumulation precedes increase in human capital, since high-tech industries contribute to qualitative development of work force.

Keywords: human capital, national wealth, human capital theory, national wealth structure, sustainable economic development, economic growth

The authors consider various theoretical and practical aspects of the formation and development of common economy in the world and in Ukraine and substantiate the economic nature of sharing economy and deepen its socio-economic content through the prism of digital transformation that takes place in virtual reality.
The purpose of the article is to substantiate the peculiarities of sharing economy in the global communication space in virtual reality, due to the development of digital technology platforms, and to highlight and analyze the benefits and risks of building business models of shared economy in Ukraine and abroad.
The authors use a set of methods of empirical and theoretical research: methods of analysis, synthesis and generalization, which at the dialectical level of research allow to scientifically substantiate the most popular types of solutions of sharing economy. Based on the available data of companies that aggregate BigData, as well as consulting companies, the authors describe consumers’ behavior through sharing economy in the period of digital transformation. As a result of the research, the authors’ concept of sharing economy in the conditions of virtual reality is offered.
It is established that the most important factor in the transition to sharing economy is the transformation of customer service. It is proved that today digital economy is fundamentally changing the ways of building and managing sharing organizations, which the problems that arise can be associated primarily with changes in the object and subject of management and the development of organizations in digital environment. The authors indicate advantages of sharing models in terms of the use of innovative resources in terms of stages of business project implementation.

Keywords:sharing, sharing economy, digital transformation, virtual reality, sharing economy, sharing business models