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№ 2/2021
OSETSKYI Valerii 1, KRAUS Nataliia 2, KRAUS Kateryna 3
1Taras Shevchenko National University of Kyiv
2Economics Borys Grinchenko Kyiv University
3Economics Borys Grinchenko Kyiv University
Sharing economy: dialectic development of reciprocal exchange in the conditions of virtual reality and digital transformation
Ekon. teor. 2021; 2:5-27 | https://doi.org/10.15407/etet2021.02.005 |
ABSTRACT ▼
The authors consider various theoretical and practical aspects of the formation and development of common economy in the world and in Ukraine and substantiate the economic nature of sharing economy and deepen its socio-economic content through the prism of digital transformation that takes place in virtual reality.
The purpose of the article is to substantiate the peculiarities of sharing economy in the global communication space in virtual reality, due to the development of digital technology platforms, and to highlight and analyze the benefits and risks of building business models of shared economy in Ukraine and abroad.
The authors use a set of methods of empirical and theoretical research: methods of analysis, synthesis and generalization, which at the dialectical level of research allow to scientifically substantiate the most popular types of solutions of sharing economy. Based on the available data of companies that aggregate BigData, as well as consulting companies, the authors describe consumers’ behavior through sharing economy in the period of digital transformation. As a result of the research, the authors’ concept of sharing economy in the conditions of virtual reality is offered.
It is established that the most important factor in the transition to sharing economy is the transformation of customer service. It is proved that today digital economy is fundamentally changing the ways of building and managing sharing organizations, which the problems that arise can be associated primarily with changes in the object and subject of management and the development of organizations in digital environment. The authors indicate advantages of sharing models in terms of the use of innovative resources in terms of stages of business project implementation.
Keywords:sharing, sharing economy, digital transformation, virtual reality, sharing economy, sharing business models
JEL: O30, О31, O40
Article in Russian (pp. 5 - 27) | Download | Downloads :156 |
Article in Ukrainian (pp. 5 - 27) | Download | Downloads :151 |
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