In this work, we have studied the theoretical aspects of nature, and the effects of the formation and development of two phenomena of our time – individualization of personality and formation of individualized societies. The study evidences that social life in the context of individualization has, on the one hand, multiple opportunities for self-actualization and individual’s prioritization and, on the other hand, contradictions, and unexpected consequences and asymmetries that surround ‘individuals’. The opposite side of the individualization trend includes lack of stability, predictability, sustainability of society members, weaker involvement of economically active population in group interaction, as well as erosion of cultural solidarity, and ‘atomization’ of people due to the loss of usual and traditional social relations. The authors propose a way to overcome the ‘negative’ false individualism.
There might be much sense in the idea that the opposition between individualism and collectivism, an individual and society, freedom and socialization can be overcome, but neither by removing certain elements nor by underrating certain values nor by ignoring the need for their development. The inclusion of opposing phenomena and processes in today’s more comprehensive and complex mental schemes helps us deploy efficient and socially relevant projects for sustainable economic and social development.

Keywords:individualization of personality, individualized society, freedom of personality, socialization, ‘negative’ individualism

In this work, we have studied the theoretical aspects of nature, and the effects of the formation and development of two phenomena of our time – individualization of personality and formation of individualized societies. The study evidences that social life in the context of individualization has, on the one hand, multiple opportunities for self-actualization and individual’s prioritization and, on the other hand, contradictions, and unexpected consequences and asymmetries that surround ‘individuals’. The opposite side of the individualization trend includes lack of stability, predictability, sustainability of society members, weaker involvement of economically active population in group interaction, as well as erosion of cultural solidarity, and ‘atomization’ of people due to the loss of usual and traditional social relations. The authors propose a way to overcome the ‘negative’ false individualism.
There might be much sense in the idea that the opposition between individualism and collec-tivism, an individual and society, freedom and socialization can be overcome, but neither by removing certain elements nor by underrating certain values nor by ignoring the need for their development. The inclusion of opposing phenomena and processes in today’s more comprehensive and complex mental schemes helps us deploy efficient and socially relevant projects for sustainable economic and social development.

Keywords: individualization of personality, individualized society, freedom of personality, socialization, ‘negative’ individualism

The article contains the authors’ concept of man as a strategic resource and goal of socio-economic development and the theoretical-methodological analysis of the interaction between man and the new economy, in terms of the dominants of their development. Authors argue that the transformation of the industrial economy into the new economy opens up new opportunities for man’s development and self-realization. At the same time, this transformation is associated with the action of a number of factors making the development of the new economy extremely controversial, due to the reproduction of old contradictions and the emergence of new ones. Authors prove the need of shifting the emphasis from ascertaining "the end of the familiar world" to outlining and mastering the mechanisms of the functioning of "the unfamiliar world" which it becomes for most people.

Keywords:new economy, network person, human development, socio-labor dimension, human economy.