№ 2/2014

The article systematizes the contradicting content of casual relations between the agents’ market freedom and Institutional enrichment of economic systems under global transformations. The authors consider the impact of the institutional conditions of economic management on the formation of subject potential of an economic system of transformation type. The article shows the main levels of subjectivity in the economy and their connection with the functioning market mechanisms, which are the basis of efficient distribution of social risks between state, enterprises and households. The authors justify various measures to revive the use of the subject potential in Ukraine’s economy, such as raising the quality of social goods provided by the state, encouraging the development of small and medium size business, protection of national producers and diverse development of the domestic market

Keywords:global transformations, competitiveness, encouraging business, protection of national producers