№ 2018/4

The article shows that one of the new trends in the structuring of society in the conditions of in-creasing uncertainty of socio-economic development is the formation of a medium class on the basis of a new social averaging of incomes and living standards that should set the limits to the dangerous washing out of the middle class and at the same time restrict the social, technological, financial and political power of new the elite groups. It is proved that one of the signs of the degen-eration of the middle class into the medium class is its transformation from a net lender to a net borrower of the banking system.
The gradual fade out of the institutions of social state under the pressure of severe financial con-straints, the tendency to increase socio-economic entropy, the persistent "trap of liquidity" in the economy, degradation of many value-institutional constraints, the transformation of innovation into the sole purpose of economic development inevitably leads to the erosion of the middle class as a hidden sub- cognitive core, which resulted in the highest level of mutual complementarity of eco-nomic efficiency and social justice. It is shown that affiliation with the medium class generates for the subject a wide range of alternatives, but today for their proper elaboration may lack the institutional competence, general knowledge and culture, professional abilities and capabilities.
In the future, the medium class will fill the historic niche of the middle class as a structural stabilizer of socio-economic development, but at the same time, more and more it will act as a responsible agent of other relations, less sustainable, more innovative and risky. The formation of the media class sets a vector for the development of the economic system, around which can be structured social elements that require new certainty, stability of social criteria and preferences, and the ability to build medium and long-term life strategies, which will contribute to achieving an adequate level of stability in society and economy.

Keywords:middle class, medium class, mediated subjectivity, social entropy, reflectivity, autonomy, social aver-aging, net borrower, vector of development